How to explain all of this? First, there was the expectation, now dashed, that the Brewers would be in the playoff hunt this year. As a result, fans bought into the various partial season-ticket plans the Brewers offered going into the season.
Second, the Brewers are very good at selling to groups. Large groups like to come to the ballpark knowing ahead of time that rainy weather won't cancel a game.
Third, the Brewers are promotion-heavy. On Sunday, the Brewers are giving away Jeff Suppan bobble-heads.
So what does this mean Brewer fans? Can we possibly use the money on a top tier FA pitcher?